January 28, 2023
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George Powell is chairman of the boards


George Powell shows off urethene wheels made in Powell Peralta’s Goleta factory. Skateboard legend George Powell is a baker. He started his legendary Goleta skateboard company, Powell Peralta, in 1974 by baking homemade skateboard wheels in his home oven. Today, Powell oversees 100 workers at the company’s factory who make about 10,000 wheels each day.…


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