July 21, 2024
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Tri-county flower growers cut out the middleman


Gerald Goldberg, general manager of Skyline Flowers, grows gerberas and other flowers in a greenhouse in Nipomo. In the face of international competition, flower growers are emphasizing local and selling online. “It’s kind of generational, how we sell flowers,” said Gerald Goldberg, co-founder of Nipomo-based Bouquet in a Box. When his grandfather started the farms,…


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