May 18, 2024
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HG Insights integrating technology with Forrester’s research reporting tools


The recently rebranded HG Insights announced a deal with Cambridge, Mass.-based Forrester April 16 to integrate its data analysis technology into Forrester’s research reporting tools for businesses. Called technographics, the two companies comb through online documents for data on the budgets and products being used in different markets to help automate marketing and sales for…


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