How pirate tactics built an entrepreneurial ecosystem
By Reneé Rock “It’s better to be a pirate than to join the navy.” When Steve Jobs uttered this phrase, he was speaking to the Mac team, which had become a kind of splinter group with its own identity within Apple. Jobs knew what he was up against at fast-growing Apple and intuitively understood that Read More →
CSU Channel Islands developing housing on campus
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Residents can learn from international students
By Loredana Carson International students planning to attend colleges and universities in the tri-county area may fear being unwelcome due to media coverage of negative comments, but once they arrive they are generally met with a lack of attention. Students in my classes have expressed dismay to me that they don’t often have the opportunity Read More →
Cuesta College building new plant science complex
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STEMposium demonstrations train Ventura County teachers, children
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Storytelling can breathe life into your business
By Jodi Hill Marketing is an essential component of starting a small business. However, many entrepreneurs find themselves with a great product or service but little funding and no idea where to start. A familiar term associated with low-cost promotion is grassroots marketing, a process that involves targeting a small niche group of people and Read More →
UCSB Technology Management Program has new leader
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