Hill: Marketing to millennials and Gen Z
By Jodi Hill Working in higher education marketing and teaching millennial graduate students, I’ve learned a bit about how to speak to, work with and market to millennials, those born between 1980 and 1994. Now we’re also faced with Gen Z, who are starting to enter the workforce. Born after 1995, this generation is considered Read More →
Klepper: Economy needs ‘Positively Happy Index’
By William Klepper Back in the late 1970s and early 1980s, we had a misery index. This was a combination of the unemployment rate and the inflation rate. In the late ’70s and early ‘80s, this index topped out at almost 20 percent. Although no longer tracked, the misery rate would be about 6 percent Read More →
Patel: Time is ripe for succession planning
By Jasleen Patel In order to manage your winery properly, you likely wear many hats to ensure the business runs smoothly. This includes planning new promotions, tours and shipping deadlines across the country. With all of these stressors, it can be hard to look beyond the next day, let alone the next year. But have Read More →
Kramer: Shared assets and unspoken expectations
By Edward Kramer With young children at home, my family has a common saying: “Share with your brother/sister.” Interestingly, sharing can be as difficult for adult siblings as for their younger selves, though the stakes are higher. Adult children are asked to share the family farm, beach house or mountain cabin — and, to complicate Read More →
McKay: Creating brand identity, personality essential
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Balbien: Game theory can reform health care industry
By Joel Balbien Economists use game theory to model interactions among patients and doctors where there is strategic behavior by agents who understand that their actions affect the actions of others. It is assumed that each agent has a best response to the actions of all other players, and that this can lead to predictable Read More →
Apfelthaler: Landscape of hospitality careers changing
By Gerhard Apfelthaler Last year, Los Angeles County set another tourism record with 48.3 million visitors. In Ventura County, travel spending rose from roughly $1.1 billion in 2000 to $1.7 billion in 2016. In Santa Barbara County, the industry saw similar increases, from $1.3 billion to $2.1 billion. Local tax receipts related to travel spending Read More →
