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Impact Radius offers alternative to advertising network model

By   /  Friday, September 26th, 2014  /  Central Coast, South Coast, Technology, Top Stories, Tri-County Economy  /  Comments Off on Impact Radius offers alternative to advertising network model

Santa Barbara-based marketing technology firm Impact Radius says it is growing fast and signing up marquee customers.

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Conversant profits on track, extends buybacks

By   /  Wednesday, August 6th, 2014  /  Earnings, Latest news, Technology, Tri-County Public Companies  /  Comments Off on Conversant profits on track, extends buybacks

Westlake Village-based digital marketing firm Conversant stayed on track with earnings but slightly missed Wall Street’s revenue targets as it committed to returning $150 million more in cash to shareholders through stock buybacks.

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J.D. Power buys online marketing metrics firm Korrelate

By   /  Wednesday, April 23rd, 2014  /  East Ventura County, Technology, Top Stories, Tri-County Economy  /  Comments Off on J.D. Power buys online marketing metrics firm Korrelate

Westlake Village-based J.D. Power has purchased Korrelate, an Orlando-based digital marketing company that measures consumers’ online behaviors and links them to offline sales activity. T

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Invoca garners Salesforce.com investment, rolls out new technology

By   /  Tuesday, April 8th, 2014  /  South Coast, Technology, Top Stories, Tri-County Economy  /  Comments Off on Invoca garners Salesforce.com investment, rolls out new technology

Santa Barbara-based inbound call technology firm Invoca has added Salesforce.com to its investor roster and released a new voice intelligence technology to help its customers decode incoming calls. Invoca’s software lets marketers generate unique phone numbers for campaigns and then route and track the calls and sales that result. The company has raised more than Read More →

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SMS Masterminds raises $12.2M, becomes public

By   /  Thursday, April 3rd, 2014  /  Central Coast, Technology, Top Stories, Tri-County Public Companies  /  2 Comments

San Luis Obispo-based SMS Masterminds has raised $12.2 million through its parent company and will soon bring a new public company headquarters to the Central Coast.

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Investors place bets on Ventura advertising tech firms

By   /  Friday, February 28th, 2014  /  Technology, Top Stories, Tri-County Economy, West Ventura County  /  Comments Off on Investors place bets on Ventura advertising tech firms

In a major week for advertising technology firms in Ventura, The Trade Desk has raised $20 million in a second venture capital round and Connexity has been acquired by Los Angeles-based Shopzilla.

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Local Market Launch raises $1.5M

By   /  Tuesday, April 30th, 2013  /  Latest news, Technology  /  Comments Off on Local Market Launch raises $1.5M

Santa Barbara-based Local Market Launch, a firm that helps small businesses create and maintain an online presence, has raised $1.5 million in venture capital, bringing its total raised to date to $2.7 million. The company was founded last year by Brian Coryat, the founder of digital advertising firm ValueClick. The funding came from Santa Barbara-based Read More →

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