Impact Radius, a Santa Barbara-based digital marketing firm, finished a $30 million funding round June 8 by Boston-based Silversmith Capital Partners. Founded in 2008 by veterans from the early days of Commission Junction, now CJ Affiliate by Conversant, Impact Radius is a pioneer of so-called performance marketing space, where advertisers only pay out a commission Read More →
Mobile search is experiencing a huge surge in volume of sales over Santa Barbara-based Invoca’s technology platform, with $1.7 billion of the $2.5 billion in customer sales that have happened since 2007 taking place in the past year. Invoca makes software that helps companies close more sales when customers call in and track where Read More →
Santa Barbara-based marketing technology firm Invoca has passed the 100-employee mark, opened an office in San Francisco and hired a bevvy of new executives. Invoca makes a platform that helps companies close more sales when customers call in. The company has raised $30.8 million from investors that include Santa Barbara-based Rincon Venture Partners, Palo Alto Read More →
It’s a very long way from the canyons of Madison Avenue or the boulevards of Paris to Rosetta’s sleek new building near the airport in San Luis Obispo. But the successful creation of the world’s biggest advertising agency will depend in part on what happens within the walls of Rosetta, and other niche agencies, that Read More →
Santa Barbara-based RingRevenue has raised $3.25 million in fresh venture capital in a round led by investors GRP Partners and Rincon Venture Partners, bringing its total funding to date to more than $10 million. The company, founded in 2007, initially built a technology platform to let digital advertisers track sales calls the way they track Read More →
Level Studios plans to construct a 45,000- to 60,000-square-foot building and boost its head count to 350.
Level Studios, the biggest all-digital marketing firm in the Tri-Counties and a major tech employer with 140 people in San Luis Obispo, has been acquired by a New Jersey firm. The acquisition by Princeton, N.J.-based Rosetta will put Level Studios — which works with clients as large as BlackBerry maker Research in Motion and as Read More →