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Days of ‘build it and they will come’ are over

By   /  Friday, June 23rd, 2017  /  Latest news, Op/Eds, Opinion  /  Comments Off on Days of ‘build it and they will come’ are over

By Sarah Fischbach In marketing, we often talk about product, price, place and promotion when it comes to the elements of the marketing mix used to help decision makers assess their product against the competition for a successful launch in the marketplace. One of the areas of the marketing mix that has been experiencing a Read More →

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Fischbach: Earn loyalty by making customers smarter

By   /  Friday, March 18th, 2016  /  Latest news, Op/Eds, Opinion  /  Comments Off on Fischbach: Earn loyalty by making customers smarter

My mobile phone has become more of a need than a want. Anyone who loses or breaks a phone learns quickly how much of life revolves around a mobile device. Industry insiders report the average consumer unlocks their mobile device over 150 times per day. Content marketing has become a great way for businesses to Read More →

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