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By Marlize van Romburgh / Thursday, March 22nd, 2012 / Green Coast, Latest news, Tri-County Economy / Comments Off on P&G, Paul Mitchell execs say mass-market is key for green
Reaching the 85 percent of American consumers who won’t buy a more expensive product simply because it’s the eco-friendly alternative is one of the largest challenges facing American manufacturers. That was the discussion Thursday morning between Wall Street Journal editors, Procter & Gamble Co.’s chief executive, the entrepreneur behind Paul Mitchell shampoos and Patrón tequila, Read More →
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By Henry Dubroff / Friday, December 16th, 2011 / Green Coast, Top Stories / Comments Off on Cities in line for electric car charging stations
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By Stephen Nellis / Monday, December 27th, 2010 / Green Coast, Top Stories / Comments Off on A renewable market: Giant machines generating green energy
Mafi-Trench Co. is building turboexpanders for the renewable energy sector
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By Stephen Nellis / Monday, December 6th, 2010 / Features, Green Coast / Comments Off on When vision isn’t enough: Former Patagonia CEO leads MBA program
Former Patagonia CEO Michael Crooke is overseeing a new certificate at Pepperdine University’s MBA program in Malibu focusing on socially responsible business practices
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By Stephen Nellis / Wednesday, December 1st, 2010 / Green Coast, Latest news, Technology / Comments Off on New backer for SLO solar project
A new financial backer is pursuing federal loan backing for the smaller of the two utility-scale solar farms slated for the Carrizo Plain in San Luis Obispo County.
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By Marlize van Romburgh / Monday, November 15th, 2010 / Columns, Green Coast, Real Estate / Comments Off on Santa Barbara gets a bit greener with new City Ventures project
Santa Barbara is now home to the largest green development of single-family homes in the country. Santa Ana-based developer City Ventures broke ground Nov. 10 on a 48-townhome project in Santa Barbara’s East Beach area. Dubbed the Santa Barbara East Beach Collection, the project is striving for LEED Platinum certification from the U.S. Green Building Read More →
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By Stephen Nellis / Monday, November 8th, 2010 / Features, Green Coast, Technology / Comments Off on Bright, but not as big: Solar projects could be downsized to protect wildlife
The two massive solar projects winding toward approval on San Luis Obispo County’s Carrizo Plain could end up generating 30 percent less energy than the 800 megawatts their corporate backers would prefer. That is according to draft environmental impact reports circulating for the California Valley Solar Ranch, backed by San Jose-based SunPower Corp., and the Read More →
