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Targeted marketing key to loyal customers

By   /  Friday, January 6th, 2017  /  Latest news, Op/Eds  /  Comments Off on Targeted marketing key to loyal customers

By Sarah Fischbach Consumerism gets a bad rap, particularly during the holiday shopping season, which has just drawn to a close. It is often defined as frivolous buying of products just for the purpose of buying. But consumerism does not have to be negative; it can be defined as an informed decision-making process in the Read More →

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