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McKay: Creating brand identity, personality essential

By   /  Friday, June 29th, 2018  /  Latest news, Op/Eds, Opinion  /  Comments Off on McKay: Creating brand identity, personality essential

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Requests for proposals overlook value of face-to-face communication

By   /  Friday, February 24th, 2017  /  Latest news, Op/Eds  /  Comments Off on Requests for proposals overlook value of face-to-face communication

I’ve been in business for more than 30 years and in that time I’ve hired quite a few people. But in all that time, not once, did I hire a person based strictly on their resume and certainly I’ve never hired anyone without having met them first. In every instance, I felt it was important, Read More →

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Op/ed: Rose Bowl is the kick-off to résumé season

By   /  Friday, January 9th, 2015  /  Op/Eds, Opinion  /  Comments Off on Op/ed: Rose Bowl is the kick-off to résumé season

It is the beginning of the New Year, a day filled with hope, resolutions and football games. The optimistic among us look ahead at 364 upcoming opportunities to have great days and make great things happen.

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Getting your name out there: Area PR gurus share their secrets

By   /  Friday, August 12th, 2011  /  Features, Small Business  /  Comments Off on Getting your name out there: Area PR gurus share their secrets

The Business Times asked two marketing experts for advice on how to thrive in a difficult economy.

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