Opinion: How to make media interviews work for you
By Lois Phillips and Anita Perez Ferguson To sell your services or product or promote your charity or your candidacy, you want to get the word out to thousands of people, rather than just a few at a time. Local editors, podcasters, and talk show hosts are always looking for interesting guests who know what Read More →
Public relations perspective helps boards of directors be successful
By Ross K. Goldberg Boards of directors are a curious lot. Some are comprised of investors who administer with short-term vision, accountable to shareholders’ quarterly earnings. Some serve in strictly an advisory capacity to a parent company that retains ultimate power. Some organizations have boards comprised of publicly elected officials who govern in accordance with Read More →
Getting your name out there: Area PR gurus share their secrets
The Business Times asked two marketing experts for advice on how to thrive in a difficult economy.