When some of the world’s best cyclists start tearing out from a starting line in Solvang for a time trial during the Amgen Tour of California, thousands of visitors will pack the Santa Ynez Valley to watch the Golden State’s answer to the Tour de France. Race organizers hope sales across the valley will boom, Read More →
Between the presidential library in Simi Valley and the Reagan Ranch near Santa Barbara, the coastal hills and wide open skies of the Tri-Counties have become the backdrop for Ronald Reagan’s legacy. The 40th U.S. president put a mark on the region, drawing media and visitors from around the world to the area as he Read More →
After a brighter than expected 2010, tourism forecasters say 2011 will be a year for slow growth and recovery.
The Reagan Library in Simi Valley anticipates an uptick in visitors for the 40th president’s centennial celebration
Paso Robles, Solvang and Thousand Oaks will all play host to parts of the 2011 Amgen Tour of California cycling race, Amgen and the race’s other organizers announced Oct. 7. The eight-day, 800-mile race starts May 15 in South Lake Tahoe and winds its way down the state to finish May 22 in Amgen’s home Read More →
The inaugural Savor the Central Coast promises to bring more than 8,000 food fanatics to San Luis Obispo County, filling up hotel rooms, putting the area on the map as a major culinary destination and extending the county’s tourist season. The four-day food and wine festival is hosted by Sunset Magazine and the San Luis Read More →
The Santa Barbara City Council voted Sept. 28 to establish a “tourism business improvement district,” which will collect fees from 88 different hotels and use them to fund a regional marketing campaign. The measure places a surcharge, on top of the existing bed tax, of between 50 cents and $2 per night, depending on the Read More →