Fischbach: Earn loyalty by making customers smarter
My mobile phone has become more of a need than a want. Anyone who loses or breaks a phone learns quickly how much of life revolves around a mobile device. Industry insiders report the average consumer unlocks their mobile device over 150 times per day. Content marketing has become a great way for businesses to Read More →
Ronald Reagan’s legacy was in good hands with Nancy
There was a palpable hush in the packed auditorium at the Ronald Reagan Library & Presidential Museum as Federal Reserve Chairman Alan Greenspan entered the room with Nancy Reagan balanced on his arm. The date was May 2006 and Greenspan was talking about the Reagan legacy in one of his last public talks as Federal Read More →
Diversity makes businesses better
An American entertainer, a Japanese businessman and a British nun walk into a bar… A lot of jokes used to start like this. In today’s global economy, such a diverse scenario has become the new normal for companies worldwide. And yet, we haven’t moved much beyond clumsy attempts to resolve awkwardness with humor. Diversity in Read More →
Future of privacy at stake in Apple v. FBI
A highly contentious legal battle is brewing between Apple and the FBI. The FBI has been trying to hack into the encrypted iPhone belonging to Syed Farook, one of the San Bernardino shooters in the Dec. 2 attack that killed 14 people. The Apple iPhone, which was actually issued by the county of San Bernardino, Read More →
Succession planning critical for business
Entrepreneurs know that businesses are like children. You know they will leave you at some point in the future, but you really don’t want to think about it. Small-business entrepreneurs who think of a business as their favorite child too often avoid the important task of exit planning. It is never too early to plan Read More →
Business, wilderness a successful mix
With the introduction of the Central Coast Heritage Protection Act by U.S. Rep. Lois Capps and Sen. Barbara Boxer, we have an opportunity to protect 250,000 acres of our incredible local landscape as wilderness — a common sense measure that will drive growth in our local recreation economy and enhance the quality of life that Read More →
Low gas prices great for consumers but not necessarily for the economy
At close to $33 per barrel, crude oil has dropped more than 60 percent since June 2014 — which is great for our economy because it significantly reduces the average price of gas and heating oil. Regular gasoline now averages $2 per gallon nationally. This translates to cheaper costs to transport goods and run your Read More →
