State Street woes reflect failed vision by city of Santa Barbara
Don’t blame the economy for State Street’s continued saga of vacancies, homelessness and ongoing retail slump in downtown Santa Barbara, Peter Rupert, executive director of the UC Santa Barbara Economic Forecast Project, told the audience at a midyear economic update on Sept. 5. “Can we just blame the economy for this? Well the answer is, Read More →
E-commerce spurring retail reinvention
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Days of ‘build it and they will come’ are over
By Sarah Fischbach In marketing, we often talk about product, price, place and promotion when it comes to the elements of the marketing mix used to help decision makers assess their product against the competition for a successful launch in the marketplace. One of the areas of the marketing mix that has been experiencing a Read More →
