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Santa Barbara Airport hires firms for marketing campaign

By   /  Tuesday, August 1st, 2017  /  Latest news  /  Comments Off on Santa Barbara Airport hires firms for marketing campaign

The Santa Barbara Airport chose Hiltachk Marketing Group and Blaze PR for a marketing and outreach campaign to drum up business and fill seats. The airport conducted a thorough bidding process before landing on Hiltachk, which has done marketing for the Sacramento International Airport since 2010, and Santa-Barbara based Blaze. The two will try to Read More →

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Storytelling can breathe life into your business

By   /  Friday, July 7th, 2017  /  Higher Education, Latest news, Op/Eds  /  Comments Off on Storytelling can breathe life into your business

By Jodi Hill Marketing is an essential component of starting a small business. However, many entrepreneurs find themselves with a great product or service but little funding and no idea where to start. A familiar term associated with low-cost promotion is grassroots marketing, a process that involves targeting a small niche group of people and Read More →

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Days of ‘build it and they will come’ are over

By   /  Friday, June 23rd, 2017  /  Latest news, Op/Eds, Opinion  /  Comments Off on Days of ‘build it and they will come’ are over

By Sarah Fischbach In marketing, we often talk about product, price, place and promotion when it comes to the elements of the marketing mix used to help decision makers assess their product against the competition for a successful launch in the marketplace. One of the areas of the marketing mix that has been experiencing a Read More →

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Targeted marketing key to loyal customers

By   /  Friday, January 6th, 2017  /  Latest news, Op/Eds  /  Comments Off on Targeted marketing key to loyal customers

By Sarah Fischbach Consumerism gets a bad rap, particularly during the holiday shopping season, which has just drawn to a close. It is often defined as frivolous buying of products just for the purpose of buying. But consumerism does not have to be negative; it can be defined as an informed decision-making process in the Read More →

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Marketing, innovation important but sales skills critical

By   /  Friday, April 22nd, 2016  /  Latest news, Op/Eds  /  Comments Off on Marketing, innovation important but sales skills critical

By Jim Cathcart In a recent discussion at a business school in California, it was pointed out that the curriculum had plenty of marketing and entrepreneurship courses, plus even some innovation courses, but none on sales skills. The rationale was, “Sales gets covered in the other courses so there’s no need for a separate class.” Read More →

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Central Coast campaign targets foreign tourists

By   /  Friday, January 1st, 2016  /  Central Coast, Latest news, middle, South Coast, Top Stories, Tourism  /  Comments Off on Central Coast campaign targets foreign tourists

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SMS Masterminds raises $12.2M, becomes public

By   /  Thursday, April 3rd, 2014  /  Central Coast, Technology, Top Stories, Tri-County Public Companies  /  2 Comments

San Luis Obispo-based SMS Masterminds has raised $12.2 million through its parent company and will soon bring a new public company headquarters to the Central Coast.