J.D. Power buys online marketing metrics firm Korrelate
Westlake Village-based J.D. Power has purchased Korrelate, an Orlando-based digital marketing company that measures consumers’ online behaviors and links them to offline sales activity. T
Connexity sold to Shopzilla
Ventura-based digital advertising firm Connexity has been purchased by Shopzilla, an online comparison shopping website out of Los Angeles, for an undisclosed sum.
The deal marks the first exit for a business that had operated out of the Ventura Ventures Technology Center, the city of Ventura’s startup incubator.
Conversant dials down on new ad strategy
Conversant will align all of its business units — including a new SET Media video unit that it acquired for $26 million in cash and $4 million in stock days after its name change — around the goal of direct conversations between advertisers and consumers.
Conversant beats expectations in Q4
Shares of Westlake Village-based Conversant gained sharply in after-hours trading on Feb. 11 as the company delivered profits that beat Wall Street’s expectations and announced big changes designed to lead to growth.
ValueClick rebrands to Conversant
Online advertising firm ValueClick has changed its name to Conversant and recalibrated its business model to focus on helping marketers better target individual consumers.
ValueClick sells websites to About.com parent for $80M
Westlake Village-based online advertising firm ValueClick is selling its owned-and-operated websites to the parent company of Dictionary.com, Match.com, Ask.com and About.com. The aggregate purchase price was $80 million, according to a regulatory filing.
ValueClick reboots: Online advertising firm to sell assets, rename
The $1.6 billion Westlake Village-based digital advertising company has been under fire from investors — and trial attorneys — for its reliance acquisitions to produce revenue growth. It has also faced criticism of the steep losses it has taken on selling off business lines that didn’t work out.