Westlake Village-based J.D. Power has purchased Korrelate, an Orlando-based digital marketing company that measures consumers’ online behaviors and links them to offline sales activity. TRead More →
Ventura-based digital advertising firm Connexity has been purchased by Shopzilla, an online comparison shopping website out of Los Angeles, for an undisclosed sum.
The deal marks the first exit for a business that had operated out of the Ventura Ventures Technology Center, the city of Ventura’s startup incubator.Read More →
Conversant will align all of its business units — including a new SET Media video unit that it acquired for $26 million in cash and $4 million in stock days after its name change — around the goal of direct conversations between advertisers and consumers.Read More →
Shares of Westlake Village-based Conversant gained sharply in after-hours trading on Feb. 11 as the company delivered profits that beat Wall Street’s expectations and announced big changes designed to lead to growth.Read More →
Online advertising firm ValueClick has changed its name to Conversant and recalibrated its business model to focus on helping marketers better target individual consumers.Read More →
Westlake Village-based online advertising firm ValueClick is selling its owned-and-operated websites to the parent company of Dictionary.com, Match.com, Ask.com and About.com. The aggregate purchase price was $80 million, according to a regulatory filing.Read More →
The $1.6 billion Westlake Village-based digital advertising company has been under fire from investors — and trial attorneys — for its reliance acquisitions to produce revenue growth. It has also faced criticism of the steep losses it has taken on selling off business lines that didn’t work out.Read More →