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ValueClick profits jump 33%, firm to sell sites

By   /  Tuesday, November 5th, 2013  /  Banking & Finance, Earnings, Technology, Tri-County Public Companies  /  Comments Off on ValueClick profits jump 33%, firm to sell sites

Online advertising firm ValueClick’s third-quarter profits jumped 33 percent to $22.1 million and the firm announced plans to sell off company-owned websites such as Investopedia.com and CouponMountain.com.

“We delivered strong profitability and cash flow in the third quarter, driven by a continued mix shift into our higher-value-added offerings,” ValueClick CEO and President John Giuliani said in a news release. “Solid year-over-year growth in our CRM, affiliate marketing, mobile, video and cross-device solutions was offset by weakness in our insertion order display business within the media segment.”

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The art of advertising: PureClick keeps an eye on Google

By   /  Friday, October 18th, 2013  /  Features, Technology  /  Comments Off on The art of advertising: PureClick keeps an eye on Google

Internet veteran Tim Rodgers founded PureClick with a simple goal. Google’s display advertising networks offer to place banners and ads on thousands of websites across the Internet, playing a sort of matchmaker by putting those ads next to what it deems to be the most relevant content. PureClick aims to let advertisers double-check Google’s work.

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Mega merger puts Rosetta and SLO in spotlight

By   /  Friday, August 9th, 2013  /  Central Coast, Technology, Top Stories, Tri-County Economy  /  Comments Off on Mega merger puts Rosetta and SLO in spotlight

It’s a very long way from the canyons of Madison Avenue or the boulevards of Paris to Rosetta’s sleek new building near the airport in San Luis Obispo. But the successful creation of the world’s biggest advertising agency will depend in part on what happens within the walls of Rosetta, and other niche agencies, that Read More →

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The good, the bad and the fake: Santa Barbara firm double checks sales leads data

By   /  Friday, January 4th, 2013  /  Features, Small Business, Technology  /  Comments Off on The good, the bad and the fake: Santa Barbara firm double checks sales leads data

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Fardad draws $40M card in digital ad game

By   /  Friday, September 14th, 2012  /  Banking & Finance, Technology, Top Stories  /  Comments Off on Fardad draws $40M card in digital ad game

Farshad Fardad has raised $60 million and used $40 million of it to buy a Canadian firm in a bid to build a digital marketing conglomerate big enough to compete with the likes of ValueClick and the region’s other top names. Fardad is CEO of Westlake Village-based GlobalWide Media, founded in 2007. In May, the Read More →

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Election spending could be windfall for Salem

By   /  Friday, September 7th, 2012  /  Banking & Finance, Top Stories, Tri-County Public Companies  /  Comments Off on Election spending could be windfall for Salem

By Julian Moore on Sept. 7, 2012 Camarillo-based media company Salem Communications, which serves up conservative political commentary on sites such as HotAir.com and dozens of talk radio stations across the country, is in a position to tap new revenue streams this election season. [wikichart align=”right” ticker=”NASDAQ:SALM” showannotations=”true” livequote=”true” startdate=”07-03-2012″ enddate=”07-09-2012″ width=”300″ height=”245″] Media experts Read More →

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Connexity powers up for profitability with new funds

By   /  Monday, August 13th, 2012  /  Technology, Top Stories  /  Comments Off on Connexity powers up for profitability with new funds

This article is only available to Business Times subscribers Subscribers: LOG IN or REGISTER for complete digital access. Not a Subscriber? SUBSCRIBE for full access to our weekly newspaper, online edition and Book of Lists. Check the STATUS of your Subscription Account.

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