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The Lompoc Tourism Improvement District was unanimously approved by the City Council on Dec. 5 and has overwhelming support from hotel owners in the city. The district will take effect Jan. 1, assessing a 2 percent tourism fee on hotel stays to generate funds to advertise the city to potential travelers.
Hotels in the western part of Ventura County are on track to have one of their best occupancy years ever.
Since Ojai created a visitors bureau almost two years ago, it has seen “phenomenal” increases in its tourism numbers.
The Santa Barbara City Council voted Sept. 28 to establish a “tourism business improvement district,” which will collect fees from 88 different hotels and use them to fund a regional marketing campaign. The measure places a surcharge, on top of the existing bed tax, of between 50 cents and $2 per night, depending on the Read More →