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Atascadero leaders happy to hear more wedding bells

By   /  Friday, April 21st, 2017  /  Central Coast, Latest news, Small Business, Tourism  /  Comments Off on Atascadero leaders happy to hear more wedding bells

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Lompoc bets on TBID: Hoteliers organize tourism marketing district

By   /  Friday, December 20th, 2013  /  Central Coast, Features, Top Stories, Tourism, Tri-County Economy, Wine & Viticulture  /  Comments Off on Lompoc bets on TBID: Hoteliers organize tourism marketing district

The Lompoc Tourism Improvement District was unanimously approved by the City Council on Dec. 5 and has overwhelming support from hotel owners in the city. The district will take effect Jan. 1, assessing a 2 percent tourism fee on hotel stays to generate funds to advertise the city to potential travelers.

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Ventura County hotel efforts appear to be paying big dividends

By   /  Friday, November 23rd, 2012  /  Columns, Tourism  /  Comments Off on Ventura County hotel efforts appear to be paying big dividends

Hotels in the western part of Ventura County are on track to have one of their best occupancy years ever.

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Visitors bureau cultivates Ojai’s farming feel to boost tourism

By   /  Friday, August 24th, 2012  /  Columns, Tourism  /  Comments Off on Visitors bureau cultivates Ojai’s farming feel to boost tourism

Since Ojai created a visitors bureau almost two years ago, it has seen “phenomenal” increases in its tourism numbers.

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Santa Barbara approves TBID

By   /  Monday, October 4th, 2010  /  Latest news  /  Comments Off on Santa Barbara approves TBID

The Santa Barbara City Council voted Sept. 28 to establish a “tourism business improvement district,” which will collect fees from 88 different hotels and use them to fund a regional marketing campaign. The measure places a surcharge, on top of the existing bed tax, of between 50 cents and $2 per night, depending on the Read More →

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