Trade Desk unveils new ad platform it calls ‘biggest release ever’
Shares of The Trade Desk rose by as much as 5% on July 7, as the Ventura-based advertising technology company unveiled its new trading platform, Solimar. The Trade Desk closed at $76.56 on July 6 and traded as high as $81.59 on July 7 before closing at $77.65, up 1.5% from the previous closing date. Read More →
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Trade Desk profits from Google’s delay on cookie phaseout
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Read More →With the cookiepocalypse coming, some analysts see Trade Desk as better bet than Google
With the so-called “cookie apocalypse” approaching, analysts are starting to size up the opportunities for large players in digital advertising. And while it may come as no surprise to Business Times readers, a lot of national market analysts like the opportunities in front of The Trade Desk better than those facing Alphabet, parent of digital Read More →
Read More →Trade Desk shares jump after Google says it will keep tracking cookies until 2023
Google will be delaying its plan to phase out third-party tracking cookies from its Chrome browser until the second half of 2023, the tech giant announced early June 24, a move that gave a big boost to Ventura-based advertising technology company The Trade Desk. Shares of The Trade Desk opened at $66.23 and shot up Read More →
Read More →Trade Desk shares up 5% after split
The Trade Desk’s previously announced 10-for-1 split of its common stock took when the market opened on June 17. The Ventura advertising technology company’s stock closed at $590.02 on June 16 and, after the stock split, shares opened at $59.14 the next morning. Shares were up about 5% during the first few hours of trading, Read More →
Read More →Trade Desk faces uncertainty in post-pandemic advertising market
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Read More →Google’s privacy move puts squeeze on The Trade Desk
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