Tri-county tech firms poised for investment
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Tri-county commercial real estate activity likely to grow in 2017
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Targeted marketing key to loyal customers
By Sarah Fischbach Consumerism gets a bad rap, particularly during the holiday shopping season, which has just drawn to a close. It is often defined as frivolous buying of products just for the purpose of buying. But consumerism does not have to be negative; it can be defined as an informed decision-making process in the Read More →
Trump can learn lessons from another ‘Apprentice’
Watching the opening episode of “Celebrity Apprentice” on Jan. 2 brought back memories of another political outsider who won public office running for the first time with a message of reform. That person, of course, is Arnold Schwarzenegger, who was inaugurated as California’s 38th governor 14 years ago this month. Like Donald J. Trump, he Read More →
Dubroff: 2017 editorial calendar for PCBT shaping up nicely
With a new year just getting under way, I thought I would exercise my editor’s privilege and introduce some of our new editorial calendar concepts for 2017. After a fine start in 2016, we’re bringing back the Central Coast Innovation Awards with its “Startup Village” of university and community entrepreneurs. We’re also streamlining our categories Read More →
Hoka One One names athletes helping to design, test shoes
Hoka One One, a division of Goleta footwear and apparel maker Deckers Brands, launched a new team that will help design and test its new running and racing shoes. The Evo Time to Fly team features Ultra Trail du Mont Blanc champion Ludovic Pommeret; Olympic marathoner and ultra-runner Magdalena Boulet; Olympic silver medalist in the Read More →
Australian firm using Yardi Systems software
Melbourne, Australia-based property investment and management firm DBR Property Services has adopted the Yardi Voyager property management software developed by Goleta-based Yardi Systems, Yardi announced on Jan. 4. DBR, which manages and advises high net worth families in Australia, will also implement Yardi’s Advanced Budgeting and Forecasting software that is integrated with Yardi Voyager’s tenant Read More →
