
Tri-county tech firms poised for investment

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Targeted marketing key to loyal customers

By Sarah Fischbach Consumerism gets a bad rap, particularly during the holiday shopping season, which has just drawn to a close. It is often defined as frivolous buying of products just for the purpose of buying. But consumerism does not have to be negative; it can be defined as an informed decision-making process in the Read More →
Trump can learn lessons from another ‘Apprentice’

Watching the opening episode of “Celebrity Apprentice” on Jan. 2 brought back memories of another political outsider who won public office running for the first time with a message of reform. That person, of course, is Arnold Schwarzenegger, who was inaugurated as California’s 38th governor 14 years ago this month. Like Donald J. Trump, he Read More →
Hoka One One names athletes helping to design, test shoes

Hoka One One, a division of Goleta footwear and apparel maker Deckers Brands, launched a new team that will help design and test its new running and racing shoes. The Evo Time to Fly team features Ultra Trail du Mont Blanc champion Ludovic Pommeret; Olympic marathoner and ultra-runner Magdalena Boulet; Olympic silver medalist in the Read More →
Australian firm using Yardi Systems software

Melbourne, Australia-based property investment and management firm DBR Property Services has adopted the Yardi Voyager property management software developed by Goleta-based Yardi Systems, Yardi announced on Jan. 4. DBR, which manages and advises high net worth families in Australia, will also implement Yardi’s Advanced Budgeting and Forecasting software that is integrated with Yardi Voyager’s tenant Read More →