Op/ed: Education and capital will provide the fuel for region’s economy
By John K. Paglia on June 29, 2012 On June 1, the federal government released surprisingly bleak job numbers for the United States. With only 69,000 jobs added in May, the national unemployment rate rose to 8.2 percent. In California, the joblessness rate remains a stubbornly high 10.9 percent. Closer to home the numbers are Read More →
Op/ed: In business, sometimes it’s about learning how to let go
It’s the idea of taking a small loss for a potentially huge gain.
Op/ed: The fiscal cliff is the perfect financial storm of 2013
A toxic combination of tax increases and spending cuts that happen on Jan. 1.
Op/ed: A bond for Cuesta is not a matter of if but when
A bond is in the college’s immediate future.
Op/ed: The seven deadly sins of marketing communications
By Darrel Kachan on June 8, 2012 Most business owners and other professionals have a goodwill ambassador or lead generator that often works 24/7 without salary or complaints. But the way they treat this invaluable contributor to their success can be downright sinful. I’m referring not to a person, but to your public and industry Read More →
Op/ed: Franchisee or independent, the choice is yours
By Barry Kurtz on May 11, 2012 If you’re like many ambitious middle-managers and c-level employees who find themselves “in transition” as the recession drags on, you may face a stark choice — whether to downsize your lifestyle and your ego by working an unfulfilling job or, in the alternative, start your own business. If Read More →
Op/ed: Use technology to improve your business, not just to promote it
By Jacques Habra on April 20, 2012 As general manager of an online marketing firm, I am often asked, “Should we be on Facebook?” or “Should I be tweeting?” My immediate answer is no. You should be focused on increasing your value to your customers, and only using technology to learn about your business and Read More →
