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You are here:  Home  >  Opinion  -  Page 19
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Storytelling can breathe life into your business

By   /  Friday, July 7th, 2017  /  Education, Latest news, Op/Eds  /  Comments Off on Storytelling can breathe life into your business

By Jodi Hill Marketing is an essential component of starting a small business. However, many entrepreneurs find themselves with a great product or service but little funding and no idea where to start. A familiar term associated with low-cost promotion is grassroots marketing, a process that involves targeting a small niche group of people and Read More →

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Our View: Santa Barbara sales tax measure could be tough to sell

By   /  Friday, July 7th, 2017  /  Editorials, Latest news, Opinion  /  1 Comment

With one survey indicating solid voter support and a willing city council going along, Santa Barbara Mayor Helene Schneider has gotten the votes necessary to place a 1 cent general sales tax hike on the ballot for November. The June 28 vote caps a discussion that began earlier this spring when the idea of a Read More →

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CFOs recognize value of diversity, inclusion

By   /  Friday, June 30th, 2017  /  Latest news, Op/Eds, Opinion  /  Comments Off on CFOs recognize value of diversity, inclusion

By Mark Riley Many middle market companies are considering ways to create a diverse and inclusive environment.  But their employees aren’t the only ones to benefit. Companies are seeing the advantages of embracing the different ages, ethnicities, genders and education levels of their employees to create an inclusive, creative and collaborative workplace. Those currently entering Read More →

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Our view: Minimum wage hikes are hurting workers

By   /  Friday, June 30th, 2017  /  Editorials, Latest news, Opinion  /  Comments Off on Our view: Minimum wage hikes are hurting workers

California appears to be headed toward a political showdown over the $15 per hour minimum wage law. A widening chorus of restaurant chains, individual eatery owners, small businesses, nonprofits and even municipal and county governments are joining the call for a rethink of the $15 per hour timetable. We editorialized in the June 23rd edition Read More →

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Our view: Amazon’s bold bet will challenge tri-county farmers

By   /  Friday, June 23rd, 2017  /  Agriculture, Editorials, Latest news, Opinion  /  Comments Off on Our view: Amazon’s bold bet will challenge tri-county farmers

It’s not immediately clear how disruptive the merger of Amazon and Whole Foods will be to the global food supply chain. So far, the e-commerce giant has wreaked havoc in asymmetric directions. It disrupted the chain store concept for book sales but strengthened local vendors and sparked a surge of interest in book buying. It Read More →

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Days of ‘build it and they will come’ are over

By   /  Friday, June 23rd, 2017  /  Latest news, Op/Eds, Opinion  /  Comments Off on Days of ‘build it and they will come’ are over

By Sarah Fischbach In marketing, we often talk about product, price, place and promotion when it comes to the elements of the marketing mix used to help decision makers assess their product against the competition for a successful launch in the marketplace. One of the areas of the marketing mix that has been experiencing a Read More →

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Our view: Reliable electricity a must for Highway 101 corridor

By   /  Friday, June 16th, 2017  /  Editorials, Latest news, Opinion  /  Comments Off on Our view: Reliable electricity a must for Highway 101 corridor

Southern California Edison work crews have been tearing up streets in and around Santa Barbara, finally delivering on a promise to provide more stable electric power to part of the region that’s been ignored for decades. The disruptions and occasional power outages — at the Business Times’s offices on Carrillo Street they always happen on Read More →

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