Our view: Fire season has begun; region better prepared
The brush fires that scorched more than 40,000 acres in the tri-county region after the July 4 holiday are a reminder that spring growth after winter rains fuels danger in the summer. Fire is an ever-present danger in the West, as fires raging in California, Canada and Colorado remind us. As the current round of Read More →
Read More →Storytelling can breathe life into your business
By Jodi Hill Marketing is an essential component of starting a small business. However, many entrepreneurs find themselves with a great product or service but little funding and no idea where to start. A familiar term associated with low-cost promotion is grassroots marketing, a process that involves targeting a small niche group of people and Read More →
Read More →Our View: Santa Barbara sales tax measure could be tough to sell
With one survey indicating solid voter support and a willing city council going along, Santa Barbara Mayor Helene Schneider has gotten the votes necessary to place a 1 cent general sales tax hike on the ballot for November. The June 28 vote caps a discussion that began earlier this spring when the idea of a Read More →
Read More →CFOs recognize value of diversity, inclusion
By Mark Riley Many middle market companies are considering ways to create a diverse and inclusive environment. But their employees aren’t the only ones to benefit. Companies are seeing the advantages of embracing the different ages, ethnicities, genders and education levels of their employees to create an inclusive, creative and collaborative workplace. Those currently entering Read More →
Read More →Our view: Minimum wage hikes are hurting workers
California appears to be headed toward a political showdown over the $15 per hour minimum wage law. A widening chorus of restaurant chains, individual eatery owners, small businesses, nonprofits and even municipal and county governments are joining the call for a rethink of the $15 per hour timetable. We editorialized in the June 23rd edition Read More →
Read More →Our view: Amazon’s bold bet will challenge tri-county farmers
It’s not immediately clear how disruptive the merger of Amazon and Whole Foods will be to the global food supply chain. So far, the e-commerce giant has wreaked havoc in asymmetric directions. It disrupted the chain store concept for book sales but strengthened local vendors and sparked a surge of interest in book buying. It Read More →
Read More →Days of ‘build it and they will come’ are over
By Sarah Fischbach In marketing, we often talk about product, price, place and promotion when it comes to the elements of the marketing mix used to help decision makers assess their product against the competition for a successful launch in the marketplace. One of the areas of the marketing mix that has been experiencing a Read More →
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