Social media plea helps struggling Orcutt donut shop survive
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Building a strategic brand voice on social media
By Erika Fischer Social media has evolved as a brand communications tool. What once was a tool for signaling relevance is increasingly a recognized media for brand building. But how can brands be strategically built in our increasingly fragmented media world where boundaries continue to shift? While this is an area just beginning to be Read More →
Hill: Marketing to millennials and Gen Z
By Jodi Hill Working in higher education marketing and teaching millennial graduate students, I’ve learned a bit about how to speak to, work with and market to millennials, those born between 1980 and 1994. Now we’re also faced with Gen Z, who are starting to enter the workforce. Born after 1995, this generation is considered Read More →
Sonos suspends advertising on Facebook
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Dubroff: Facebook, other social media companies act like it’s ‘1984’
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Navigating social media at work tricky for workers, bosses
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The posting police: Social Intelligence roots out workers’ comp fraud
Santa Barbara-based Social Intelligence, a firm that combs social media and other sites for red flags about potential employees, has inked a new deal to help combat workers’ compensation fraud.
