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Executive & aspirational travel for the Central Coast


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Our view: Highway 1 opening will boost tourism

By   /  Friday, July 20th, 2018  /  Destinations, Editorials, Latest news, Opinion, Tourism, Tri-County Economy  /  Comments Off on Our view: Highway 1 opening will boost tourism

While much media attention in the Tri-Counties has been focused on the Thomas fire and mudslides that shut Highway 101 over the winter, San Luis Obispo County’s tourism economy has been hard hit by a slide-related closure that cut off access to Big Sur and lasted 18 months. A year and a half after a Read More →

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Solvang Chamber of Commerce gets contract to brand and market city

By   /  Thursday, July 19th, 2018  /  Destinations, Latest news, South Coast, Tourism  /  Comments Off on Solvang Chamber of Commerce gets contract to brand and market city

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Highway 1 reopens closed stretch near Big Sur

By   /  Wednesday, July 18th, 2018  /  Central Coast, Destinations, Latest news, Tourism  /  Comments Off on Highway 1 reopens closed stretch near Big Sur

Some 18 months after a vast mud flow covered a quarter-mile long stretch of Highway 1 near Big Sur, the road has reopened, handily beating a September opening target date. The reopening for vehicles took place the morning of July 18, several days after bicycles were allowed to use the road. The opening had been Read More →

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Roving science museum kidSTREAM finds a home

By   /  Friday, July 13th, 2018  /  Destinations, Health Care, Latest news, Nonprofits, West Ventura County  /  Comments Off on Roving science museum kidSTREAM finds a home

Ventura County is set to welcome a long-awaited recreational destination for kids, and nonprofit science museum kidSTREAM will get a physical address after receiving the nod from the Camarillo City Council. Until now, the nomadic children’s museum has hosted pop-up events and workshops throughout the county as it conducted fundraising feasibility and market studies to Read More →

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Santa Barbara hotel staffs vie for bragging rights at Hotel Olympics

By   /  Thursday, June 28th, 2018  /  Destinations, Latest news, Small Business, South Coast, Tourism  /  Comments Off on Santa Barbara hotel staffs vie for bragging rights at Hotel Olympics

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Dubroff: Tri-county tourism slow to bounce back but wait ’til next year

By   /  Friday, June 8th, 2018  /  Columns, Destinations, Latest news, Small Business, Tourism, Tri-County Economy, Wine & Viticulture  /  Comments Off on Dubroff: Tri-county tourism slow to bounce back but wait ’til next year

Henry Dubroff

When it comes to the 2018 tourism season, evidence suggests a lingering impact from the Thomas fire and mudslides, with many people I talk to thinking that a full rebound may not take place until 2019. If my sources are correct, the region will get a big jolt next season with the anticipated late-December soft Read More →

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Tri-county tourism shrugs off natural disasters

By   /  Friday, May 18th, 2018  /  Destinations, Latest news, Tourism, Tri-County Economy, Wine & Viticulture  /  Comments Off on Tri-county tourism shrugs off natural disasters

New figures show that even in the face of natural disasters that shook the travel and retail industries, tourism continues to be a top economic driver for the Central Coast. Visitor spending topped $5 billion in the Tri-Counties in 2017, supporting nearly 50,000 jobs, according to data provided by state and county nonprofit marketing associations. Read More →

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